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The Failure (and Success) of Heuristics
We use heuristics in our everyday lives. “It’s about an hour away.” “That beer is $30/case so I’m guessing it’s better than the Busch Light for $13/case.” A heuristic is a shortcut, basically. Heuristics give us some easy measurements to quickly size up a situation. Guesses, estimates, guesstimates, approximations, whatever you’d like to call them, [...]
